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THAT'S ARROYO GRANDE
Deploying a new cinematic twist to a Central California tourism campaign
CLIENT
Just off the 101 in SLO County is a place where small-town charm meets wide-open adventure. Trade beachside crowds for lakeside fun as you you hike, bike, and swim.
PROJECT OVERVIEW
"That's Arroyo Grande" captures the region in a new flavor, pulling the town's charm and turning it into a nostalgic film-esque marketing campaign. Through precise messaging, composition, and coloring, the campaign is far from traditional advertising; It's a piece of art.
art direction
digital & print marketing
video editing
Billboards along CA Highway 101
META Video AD
Hotel Promotion AD
Visit California Magazine Feature
LET'S CONNECT ➤
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