PAID WORK VIA COMMUNE COMMUNICATION
CLIENT INFO: AUXERGEN IS A SCIENCE LAB THAT ACCIDENTALLY STUMBLED UPON A SOLUTION FOR ANTI-AGING CREAM. WITH THE FIRST LINE OF PRODUCT, EONIC, THE SCIENTISTS AIM TO BRAND THEIR NEW product WHILE RETAINING THEIR TECHNICAL STATUS. 
ROLE: GRAPHIC DESIGNER, WEB DESIGNER.
RESPONSIBILITIES: CREATE BOTTLE, LABEL AND PACKAGING DESIGNS FOR THE EONIC LINE. ADDITIONALLY, CREATE 2 DIFFERENT APPROACHES FOR THE EONIC BRANDING.  
DIRECTION OPTION 1: SKINCARE BY SCIENTISTS
This option emphasizes the technicality of Eonic, and its background of being discovered by scientists in a lab. The advertisements are meant to be overly scientific while providing a transparent look at the evidence. 
DIRECTION OPTION 2: It's your time
This option revolves more around the consumer and the importance of aesthetics of the skincare market. The messaging is focused around the "you", and the botanicals which make up the Eonic solution gets used at supporting elements. 
WINNER DIRECTION OPTION 1: SKINCARE BY SCIENTISTS
The client believed the messaging in option 1 was spot-on with their core pursuit of creating a skin care brand specializing in science.
WEBSITE HOMEPAGE REDESIGN
Following the approved system for Eonic, we continued to expand the branding by redesigning the homepage for Auxergen.
Back to Top