CLIENT INFO: LAURIE'S PIE BAR IS A PIE SHOP LOCATED IN DOWNTOWN LONG BEACH. UNLIKE OTHER PIE SHOPS, LPB IS TRENDY, HIP AND DEFINITELY NOT YOUR GRANDMA'S RECIPE. 
ROLE: GRAPHIC DESIGNER, ILLUSTRATOR, WEB DESIGNER, PACKAGING DESIGNER.
RESPONSIBILITIES: CREATE A BRAND GUIDE INCLUDING NEW PACKAGING TO GET THE PIE BAR READY FOR FRANCHISing. 
BRAND GUIDELINES
Stripping away the old guidelines to a blank canvas, the new guide for Laurie's Pie Bar includes updated typography, more detailed color parameters, additional visual elements, tone of voice and packaging to ensure all locations properly carry the brand. 
PIE BOXES
Elevating the brand began with reprinting the boxes the pies came in. We opted for two size variations; one for full pies and another for single slices. 
ADDITIONAL PIECES
In addition to the pieces above, a plethora of other items were redesigned such as the price cards, merchandise, in-store signs and Pet Pies. 
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