​​​​​​​CLIENT INFO: LBT IS LONG BEACH'S CITY TRANSIT SERVICE, CONNECTING COMMUNITIES AND MOVING PEOPLE FOR OVER 60 YEARS. 
ROLE: GRAPHIC DESIGNER, CAMPAIGN STRATEGIST, VIDEO EDITOR.
RESPONSIBILITIES: LEAD DESIGNER ON ALL PRINT AND DIGITAL ADVERTISEMENT. EXPAND ON CURRENT BRANDING SYSTEMS WITH MORE INNOVATIVE APPROACHES. 
Bussin' Back to School Advertisement // 2023
A gameplay styled video promoting the GoPass and other benefits to riding the bus as students begin their school year. Broadcasted on CTV, social media and YouTube. 
2022 Thank You Video // 2023
Motion graphic animation showing gratitude towards Long Beach Transit customers and employees to end the 2022 year. Broadcasted on CTV, social media and YouTube. 
Bussin' is Easy Decade Campaign Posters // 2022
Targeted towards students, Bussin' is Easy takes a step away from Long Beach Transit's corporate branding. This series of advertisements were placed at the Pike Outlets in DTLB, a high traffic area for students of all grades. 
Cal State University of Long Beach Kiosk Posters // 2022
These posters were strategically placed in 8 different hotspots on the CSULB campus to promote the GoPass from Long Beach Transit. Utilizing the inside jokes and location-specific quirks around campus, we were able to reach the students using a familiar and friendly voice. 
D49er Newspaper Ads  // 2022
Full spread Long Beach Transit advertisements featured in the Daily 49er Newspaper.
Long Beach Transit AD featured in the Daily 49er Newspaper on 3/14/22
Long Beach Transit AD featured in the Daily 49er Newspaper on 5/12/22

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