​​​​​​​CLIENT INFO: Sports Basement is a sporting-goods retailer with eleven locations in California. IN 2022, SB planned to open their first shop in Southern California. SB IS QUIRKY, FUN AND THE FURTHEST STORE FROM CORPORATE YOU CAN GET.  
ROLE: VIDEO EDITOR, GRAPHIC DESIGNER, CAMPAIGN STRATEGIST.
RESPONSIBILITIES: INTRODUCE SPORTS BASEMENT TO THE NEW SOCAL AUDIENCE THROUGH VARIOUS FORMS OF  DIGITAL AND PRINT ADVERTISEMENTS. 
Our 5 month campaign results at a glance // AUG-DEC 2022
Spadea Advertisement // 2022
Full spread, front and back cover AD featured in the Sunday Orange County Register.
Sports Basement GO ALL OUT Banner // 2022
5ft x 2ft banners placed in over 20 fitness gyms across the Southern California region. (Fun fact - This is Aaray doing a stalefish grab)
So Much More Than a Store Video // 2022
Advertisement featuring the newly opened Sports Basement with the messaging that the store provides so much more than your average retailer. Featured on social media and YouTube. 
Coming Soon Video // 2022
Video advertisement promoting the opening of the new store in Southern California. Broadcasted on CTV, YouTube and Social Media. 
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