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GOOD
THINGS

ZOJIRUSHI x WILLIAMS SONOMA

ART DIRECTION

CO-DIRECTOR

VIDEO EDITING

STORYBOARD

THE ASK

Create a 30 second commercial highlighting Zojirushi's newest rice cooker to women in their mid 30s. The product will first appear exclusively in Williams Sonoma appliance stores.

APPROACH

For Zojirushi's newest rice cooker, I lead with a serene and dream-like direction which highlights the user experience as well as the luxurious form of the product itself. Using a combination of visual and auditory storytelling, I created a narrative of a woman hosting a Friday dinner party with friends. I enhanced the authenticity of the story by capturing deserved moments of "good things" after a long week.

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